Entrepreneur Fabine, founder of FBS Wines, shares her journey from the hospitality industry to launching a cutting-edge wine tech platform. With a blend of AI, machine learning, and augmented reality, her startup is revolutionizing how consumers choose wine while also building a global community of wine lovers.
Every day in the startup world comes with a new challenge. For Fabine, founder of FBS Wines, that’s exactly what makes entrepreneurship exciting. “You never know what’s happening tomorrow,” she explains. Her journey into tech-enabled winemaking isn’t just about business—it’s about turning personal passion into innovation.
A Hospitality Background Turned Tech Vision
Fabine began her career by exploring multiple roles across industries—marketing, finance, product management, and even headhunting. This diverse experience helped her build the foundation she needed to launch her own company.
While working in the hospitality industry, she discovered her passion for wine. Yet, she often found herself overwhelmed in restaurants or supermarkets when choosing a bottle. This frustration led to a powerful idea: create a platform that simplifies wine selection and makes it accessible for everyone.
The Birth of FBS Wines
Launched in March, FBS Wines has already secured paying customers and is preparing to roll out its full platform. The app helps users find wines they’ll love by analyzing personal taste preferences. Using AI, machine learning, and augmented reality, the platform not only guides users to the right bottle but also allows them to connect with friends, family, and winemakers.
As Fabine explains, “We want to take away the guessing game of buying wine. Our app ensures you’ll enjoy the bottle you open while still encouraging you to explore new flavors.”
Building the Right Team
For Fabine, success starts with trust and complementary skill sets. “Hire people better than you in their area of expertise,” she advises. Her co-founder and CFO, Kenneth, joined after a chance reconnection on LinkedIn. Together, they’ve built a team that thrives despite working remotely across the globe.
Augmented Reality Meets Wine Selection
One of the standout features of FBS Wines is its augmented reality tool. Shoppers can scan an entire shelf in a supermarket, and the app instantly highlights the bottles best suited to their taste profile. This not only simplifies decision-making but also makes discovering new wines less intimidating.
Balancing Work, Health, and Growth
Like many entrepreneurs, Fabine admits that mental health has been one of her biggest challenges. Early in her journey, she cut back on exercise and social life, which affected her well-being and productivity. “I learned that balance is everything. Sleep, exercise, and family time are just as important as work.”
A Woman in Tech Leadership
Being a young woman in tech hasn’t been easy, especially in Europe. Yet, her resilience has been key. “Some people didn’t take me seriously at first. But self-confidence and persistence change everything. Don’t be afraid of failure—mistakes make you stronger.”
Advice for Aspiring Entrepreneurs
Fabine’s message is simple but powerful:
Believe in yourself completely.
Don’t overthink outcomes—just take action.
Accept failure as part of growth.
Surround yourself with people you trust.
Looking Ahead
With its official platform launch around the corner, FBS Wines is poised to disrupt how consumers experience wine. By merging technology with tradition, Fabine is creating not just a product but a movement—a community of wine lovers who can discover, learn, and share together.
“Trust yourself, trust the process, and just do it,” she says. And that’s exactly what she’s doing.
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